Choosing a niche to attract Traffic
Having content that is obvious to a big number of people is what is the opposite of 'choosing a niche''.To attract substantial amount of traffic to your website you should not target keywords that are appear in millions on any search engine.For Example if your Site is about Classic cars in Chicago and thats your niche, you should always try and limit your keywords to that perticular area. this is because by being general you will end up competing with multi million car makers for traffic! By Sticking to a market that is well defined and the competition for such info is not in such a high demand gurantees that atleast you can easily climb to search engine page rank in your site.
Also now that search spiders index duplicate content be aware of it and make sure that your content is as original as possible even if it is not reinventing the wheel.
Keywords and ads
To get substantial amount of income from ads placed on your site you should also try to see how much advertisers are willing to spend on the clicks. By using a tool on Overture.com you can be able to see that some keywords fetch only $0.01 per click where as others will fetch up to $10.This equation shows that the choice of keywords is the most important thing to go for incase you want to make big bucks from a few
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