Descriptive title: The text on the tag TITLE should be descriptive as it’s the title shows up in search engine. The descriptive title makes clear it clear to your visitors on what to expect.
Use of graphics
If you use many graphics and flash animation in your Website they will reduce the speed of opening WebPages and might discourage visitor who are many at times impatient for not over 10 seconds especially on low bandwidth.
Tables: Over use of nested tables on a website generates a lot of html code which makes crawling of search engine spiders a bit longer than if CSS styles were used. Employing CSS also gives a site a feel of consistency.
Optimizing graphics and alt tag: Graphics when used should have the Alt tag to enable visitors who disable images to have text that is substitute or have a glimpse of what to expect before the image loads.
Spiders don’t read dynamic content and java and so they should be used sparingly to blend with textual content.
Choosing key words
Selecting keywords: Key words must be as relevant as possible to your website. If your website is about sports cars from Detroit made in the 70’s, if you choose “sports cars “as a keyword, you will be competing with multinationals who have actually paid for Ranking in search engines. A good keyword could be sports car 70s, classic cars Detroit
The easiest way to come up with good keywords is to copy the content of a page into a note pad and delete all the punctuations like, the, is, periods. You will remain with words which best describe the page as search engine spiders will see it. Overture.com have a
Tool which can be used to show how many searches have been made for a particular key word in a month.
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